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Case Study · Healthcare · Hospice

A Consistent Salesforce workflow for every hospice referral

A hospice provider managed referrals, intake, family relationships, and provider contacts across spreadsheets, emails, and memory. We turned it into one Salesforce workflow.

The signal

The business depended on timely communication, but the information was scattered - some in spreadsheets, some in emails, some in people's heads. The process had outgrown the tracking. A team member could not always see who had been contacted or what the next step was.

The challenge

Referral and intake work is relationship-heavy - and the context kept getting lost.

Referral details scattered across tools
No shared view of who was contacted
Family context trapped in one person's notes
Provider relationships invisible to the team
The root cause The issue was not data entry - it was operational visibility. The company did not need more Salesforce fields; it needed a better operating workflow for the whole relationship network around each referral.
The diagnostic work

Start with how the team actually manages referrals - not how the process looks on paper.

1
Trace the real workflow
Who receives the referral, who follows up, and what information they actually need.
2
Find where handoffs break
Where the team relied on spreadsheets or memory instead of Salesforce.
3
Map the relationship network
Families, providers, facilities, and referral sources around each referral - not just the prospect record.
The solution

A Salesforce workflow built around the relationship network, not just the record.

Before
  • Spreadsheets, emails, and memory
  • Repeated questions and delayed follow-up
  • Incomplete contact information
  • Referral relationships hard to grow
After
  • One workflow for every referral
  • Full relationship context on each record
  • Complete contacts captured consistently
  • A relationship database, not just tracking
Why it mattered

Hospice work depends on trust, timing, and communication .

When information is scattered, the team loses context - and conversations get harder. A more complete operational view supported better communication with families, providers, and referral sources, and built a relationship asset for future growth.

The result

A structured workflow for high-touch referral work - and the relationships behind it.

Unified
referrals, contacts, and communication history in one Salesforce workflow
Contextual
the full relationship network visible on every record
Compounding
a stronger relationship database for future outreach and business development

Referrals tracked in three different places?

When context is scattered, follow-up slips and relationships get harder to grow. Let us give the team one view.

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